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Beyoncé ● The (Almost) Mrs. Carter Era


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Excellent Timing, Excellente idée, Excellent Album.

Franchement, y'a rien à redire, je vois pas comment elle aurait pu faire mieux que ça, tant au niveau marketing, sonorité, qu'au niveau Buzz surprise.

 

C'est tellement bon de voir que la majorité d'entres nous et les médias sont unanimes . Elle me rends Ouf. Et elle fait passer tout le monde pour des Hasbeen.

 

Haunted, Partition, Jealous, Mine et Blow sont des pépites, et le côté froid minimaliste de l'album le rend encore plus délèctable à chaque écoute.

 

#Whorunthismotha ?!

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Je suis amoureux de "Mine" en featuring avec Drake.

 

L'intro est mauvaise ... mais à partir de 01:56 -----> Smiley-ange.gif

 

Les plages de synthé♥ et les petits tambours♥

Et cette atmosphère glaciale♥ si typique des plus grands morceaux produits par Noah "40" Shebib. :throb:

 

J'adore.

C'est la seule chanson de ce disque (pour l'instant) que je veux garder dans ma playlist actuelle.

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N'empêche qu'avec ce lancement incroyable (#1 dans 98 pays quand même) elle me réconforte dans mon idée que le système des lancements d'album actuels est mort depuis des années.

 

Avec l'effet "viral" , l’accentuation des buzz et des vidéos qui tournent rapidement sur tous les sites et autres plateformes ... lancer un single 3 ou 4 mois avant la sortie de l'album est devenue une erreur de stratégie.

 

En créant le néant artistique et commercial autour d'un projet et le lancer comme ça avec une annonce est certainement bien plus vendeur sur le court terme (en supposant que ce qui suit est béton) que lancer un single qui flop ("Work Bitch") ou non ("Applause") et laisser passer de longues semaines avant l'album.

 

Ce coup marketing est à mes yeux la plus belle réussite commerciale depuis le lancement tonitruant depuis Britney et In The Zone (ok aux USA). J'espère qu'il servira de base et d'exemple pour la décennie à venir. Ceci-dit le projet est tellement complet qu'à part copier je ne vois pas comment faire mieux.

 

Je ne peux pas blairer le personnage qui m'insupporte à tous les niveaux (en dehors de la musique) mais pour le coup c'est le #slayage total pour moi.

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Ce matin une folle envie d'écouter "Blow" et de visionner le clip c'est pour l'instant le titre qui tourne dans ma tete... le moment ou elle dit " i can't wait to, i can't help until you to turn the cherry out" me fait penser à une ambiance à la Rick James ...

 

Rocket fait aussi très Untitled de D'angelo (merci Miguel)

 

Flawless est aussi dans la playist de ce matin ...

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sur la BEYONCE RADIO d'itunes, Beyoncé parle de nouvelles chansons...

 

Retranscription de ce qu'elle y raconte sur l'album :

 

"Pretty Hurts was such an incredible song,it's really difficult to find a song with such a strong message that doesn't feel preachy & Sia is such a genius. The second I heard the song,I'm like I have to sing this song. I don't care how hard I have to fight for this song,this is my song! (laughs) I immediately saw the vision & I thought about pageants & I thought about the most humiliating,judgmental place you can be as a woman. I feel like sometimes the world is a big contest,we're all being judged. I wanted to capture how humiliating & insecure that makes you feel. Melina was able to capture that emotion & capture the extremes we feel we have to go to to please the people that judge us. I knew from the moment that I recorded the song that she was the person that I wanted to bring the visual to life."

"Haunted is a song produced by Boots,A Producer I completely respect. He's a instrument,He's a lyricist,He is an Innovator & I'm so proud to work with him. And the song is really about Temptation in the Music Industry & being exposed to this Craziness."

"Blow I shot in Houston,TX & I grew up in FunPlex which is a skating rink which we went back to & it was so strange because it was one of my first dates with one of my first boyfriends at FunPlex. And now I got the whole Funplex that I rented out & I thought I was balling. (laughs) I'm like Man this FunPlex is just for me! But it was beautiful to be back there & to shoot with Hype Willaims. And I was really happy to work with him again because growing up he created the music video(s) for hip hop artist + R&B artist. He was the visionary for that. From him to bring out the art direction & the hood,the sex appeal & all the things he brings to the music industry & kinda pays homage to everything brilliant that he's done was exciting for me.

No Angel "This next song goes out to H-Town,Here is No Angel." (That's It) lol

"Yoncé is such an Incredible song,I love it because it's really organic & the drumbeat was actually done in the studio by Justin Timberlake. He just started beating on these buckets & the Dream started coming up with this little chant. -sings Liqa Chant- And It's so exciting when something naturally happens that way. Partition which is a song,You know I didn't need a pen & paper,it just kinda flew out of my mouth & it's one of my favorites."

"Jealous is a song about being human. We all get jealous,it doesn't matter who you are at some point it's inevitable. I co-directed this video with some very talented people,we shot in the streets of NYC at 4 in the morning,it was freezing cold. -chuckle- But it turned out excellent."

"Rocket is one of the most (more) sensual songs,it reminds me of the vibe I got when I first heardD'Angelo's Untitled."

Drake is one of my favorite rappers,he is extremely talented & I'm so happy he worked with me on this next song,it's called Mine."

"The reason I put out Bow Down is because I woke up,I went into the studio,I had a chant in my head,it was aggressive,it was angry,it wasn't the Beyoncé that wakes up every morning. It was the Beyoncé that was angry.It was the Beyoncé that felt the need to defend herself! And if this song never comes,OK I said it! So I listened to it after I finished & said, "THIS IS HOT! Imma Put it out!" I'm not going to sell it,I'm just going to put it out!" People like it great,they don't,they don't. And I won't do it every day because that's not who I'am. But I feel strong, & anyone who says it's disrespectful,Just imagine the person that hates you,just imagine the person that doesn't believe in you & look in the Mirror in say"BOW DOWN BITCH!" And I guarantee you feel Gangsta,so listen to that song from that point of view if you didn't like it before." -evil cute laugh-

"Superpower is such a powerful song. It comes on & instantly you hear these voices & these chants. -does chants- It keeps going over & over again & these lyrics Frank Ocean wrote, OMG,it's like he thought of one thing & he keeps going & going & he gets more & more strong. His low octave is so beautiful & I love the way we sound together. The song is the type of song you can just put on repeat and it puts you in this trance which is why I didn't want to perform it in the video. I just wanted slow motion shots of really powerful imagery. Basically the message is Love is the most powerful thing we have. It doesn't matter if a war or a riot is going on when you are with the person you love you can survive any & everything."

"The song Heaven is about death & finding the strength in knowing that someone had an incredible life. Also in That giving you some type of closure..."

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Anyone who says BOW DOWN is disrespectful, just imagine the person that hates you, just imagine the person that doesn't believe in you & look in the Mirror and say "BOW DOWN BITCH!" Listen to that song from that point of view if you didn't like it before.

 

Exactement ce que j'avais dit à ça sortie quand vous vous étiez entêtés à penser qu'elle se prenait pour dieu et nous regardait comme de la merde.

The song has always been about the haters, not your insecure ass.

tumblr_inline_mxd34h7Sbd1qg24an.gif

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C'est pour le coup le meilleur album de sa discographie, de très loin. Je n'ai rien à redire aux prods (qui pouvaient paraître un peu brouillonnes ou ressemblaient à une démo parfois, notamment sur 4).

Là, j'aime presque tout l'album, rien n'est à jeter et le projet est tout à fait consistant, homogène et bien ficelé.

Juste une petite déception, je crois que je préfère Bow Down / I Been On à Flawless. Peut-être parce que j'ai trop écouté la première et que I Been On avait fini par me plaire terriblement.

Bref, une belle surprise !

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