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♕ Kelly Clarkson | Meaning Of Life (2017-20)


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Je ne comprends pas comment elle a pu passer d'une moyenne de 40 millions de vues à moins de 15 millions. Ses anciens clips étant sur sa chaine VEVO (toujours aux couleurs de Piece By Piece), j'imagine que l'exposition de LSS est moindre.

Le changement de maison de disques.

 

Sony (son ancienne maison) a un deal avec VEVO. Ce qui n'est pas le cas de sa nouvelle maison de disques (Atlantic). D'où 2 comptes distincts sur YouTube.

 

Rita Ora est dans la même situation.

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With the album out, the plan to deliver it to the masses in 2018 is ongoing. And Clarkson, more than most, is an expert at playing the long game: only ever one live performance away from reviving interest in her albums. A prime example being Piece By Piece’s title track – its third single – going viral after her sensational, tear-riddled performance on the final series of American Idol. Clarkson and her team at Atlantic are in this for the long haul.

“We’ve already seen huge promotional looks in the form of Strictly Come Dancing, Graham Norton and Carpool Karaoke, coupled with an incredibly strong radio picture around the launch of the album and across the first single,” says Chris Ruff, senior marketing manager, Atlantic. “This rich run of form is set to continue long into 2018. Due to the time of year of the album release it is currently skewed towards physical product, but it’s incredibly encouraging to see the streaming picture of Kelly growing week upon week. We’ll be working closely with streaming partners in the new year to ensure the longevity of the album campaign.”

 

Au moins on sait que le label veut continuer d'investir sur elle. #StreamingQueen

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